This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop.   How do you hire leaders and 'get it right?' Today's guest, Dr. Robert Mathews, is the Executive Director of the Entrepreneurial Leadership Institute at Ball State University and co-author of Design-Centered Entrepreneurship, Second Edition. He explains how, and why, it's important to use personality assessment tools to best complement our style in business, not clone it. He even has a story on how Disney's key players used this to their advantage.   Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media Take the Assessment: https://elprofile.com/ Follow Dr. Robert: LinkedIn Visit: Mind2Momentum Read His Books: Design-Centered Entrepreneurship; Entrepreneurship the Disney Way Have a story to tell? Signup here: www.serialentrepreneurshow.com

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