Today's episode features a incredible conversation with John Lanier about turning fear into passion for action, why we have to stop the "take, make and waste" economic model, and the regenerative highway making waves in south Georgia.We also talk about his new book, the reissued "Mid Course Correction" that shares the impact and legacy of his grandfather, Ray Anderson, founder of the sustainable carpet tile company Interface. John shares how Paul Hawken's words drove Ray to tears by showing him the dark side of his industry...how businesses and industry are causing the vast amount of environmental degradation we see across the world AND that those same businesses are ALSO able to solve those environmental problems. Finally, John tells the story of how a simple customer question changed his grandfather, who then changed his company, and how that created a ripple effect on the environment and on Serenbe.Definitions, People + Organizations MentionedTake, Make & Waste ModelA charrette is an intensive planning session where citizens, designers and others collaborate on a vision for development. It provides a forum for ideas and offers the unique advantage of giving immediate feedback to the designers. More importantly, it allows everyone who participates to be a mutual author of the plan.Georgia TechMary Anne LanierHarriet Langford & Phil LangfordThe Ray HighwayJanine BenyusBiomimicry InstituteAndrew WinstonKari PeiProject DrawdownRay DayFortune 100 CompanyLEEDBiomimicryTomorrow's Child poemRay C. AndersonSouthfacePaul Hawken's The Ecology of CommerceTomorrow's Child Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!Today through October 12, order a copy of Start In Your Own Backyard and you'll receive a tote bag, keychain and signed bookplate from Steve Nygren.Get a Start In Your Own Backyard Book Bundle TodayPre-Order from your favorite bookseller, send in your receipt and we'll mail you a book bundle as our gift.

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