Pierre Ferrari is the President and CEO of Heifer International, an organization on a mission to end hunger and poverty by supporting and investing alongside local farmers and their communities. He has worked or held board roles at Coca-Cola, Ben & Jerry's and the Small Enterprise Assistance Fund, and he has a Master’s degree in economics from Cambridge and an MBA from Harvard. Pierre's 40 years of business experience are being put into his passion for social issues at Heifer. You can find his recent opinion pieces in TIME magazine with Chef Tom Coliccio about the fixes we need to food system, and in Fast Company on ethical meat standards. Pierre and his wife Kim have been fans of Serenbe for years and recently made the move full time. Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!Today through October 12, order a copy of Start In Your Own Backyard and you'll receive a tote bag, keychain and signed bookplate from Steve Nygren.Get a Start In Your Own Backyard Book Bundle TodayPre-Order from your favorite bookseller, send in your receipt and we'll mail you a book bundle as our gift.

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