In episode 111 of the SEOLeverage Podcast, Gert Mellak provides a comprehensive guide for beginners on starting with SEO. He covers the basics, including the importance of an onboarding call, creating a strategy document, and conducting SEO audits. The episode also introduces the ERICA Framework for prioritizing SEO tasks. Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction. Podcast Highlights: 00:00 Prologue 00:44 Podcast Intro  00:54 Introduction to the episode topic 01:28 Why is there a need to put a big focus on the initial phases of a new project? 02:02 What is an onboarding call? (...What are the two reasons why it is important? 02:44 The onboarding process 04:07 How does SEO Leverage ensure that their process brings you closer to your goals? 04:46 Why is an external audit necessary when you are doing SEO in-house?  06:17 Focus on high-priority items with the team and resources. 07:24 Recap 08:03 End    Resources:  The ERICA Framework: Your Answer to the Toughest SEO Challenges - https://www.amazon.com/ERICA-Framework-Answer-Toughest-Challenges/dp/8409212595   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]

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