In episode 107 of the SEOLeverage Podcast, Gert Mellak delves into SEO strategies for brick-and-mortar businesses. He covers key tactics such as optimizing websites for local search, claiming Google Business Profiles, and generating online reviews. The discussion also emphasizes creating localized content to enhance visibility and relevance in local markets. Local SEO work is important for local businesses especially if your business is a brick and mortar like a car repair shop, a salon or any kind of service provider. So how do you optimize your website or the content you are putting out for local search? There are various strategies that you can do especially if your business is located in smaller towns with less population.  Listen to this episode and hear Gert Mellak's tips for overcoming local SEO challenges.  Podcast Highlights: 00:00 Prologue 00:36 Podcast Intro  00:46 Introduction to the topic  01:33 Optimizing your website for local search 02:16 Why is it better to check out groups, forums that are relevant for a specific region e.g. Facebook Groups?  02:50 Claim your Google business profile listing 03:29 Another strategy is to generate online reviews from your customers and act on negative reviews right away. 4:29 Why is it important that the content you are putting out has some elements that are of local relevance?  06:01 End   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]

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