In episode 103 of the SEOLeverage Podcast, Gert Mellak discusses why businesses may be wasting money on paid ads and how to improve brand presence online. He introduces "active search branding" as a strategy to manage how your brand appears in search results, highlighting the importance of online reputation and strategic content placement. When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements.  In this episode Gert discusses a better alternative in putting your brand out there and rank better than when you are spending lots of money on paid ads. Leverage your investment to raise more brand awareness.  Listen to this episode and let SEOLeverage's team of experts support you in taking control of how your brand can land on Google's first page in search results. Podcast Highlights: 00:00 Prologue  00:39 Podcast Intro  00:49 Introduction of the episode topic 01:33 Why are brands wasting 10s of 1000 dollars on paid ads but are not ranking?  03:08 What is active search branding? 04:51 Closing    Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]

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