In episode 86 of the SEOLeverage Podcast, Gert Mellak delves into the importance of analyzing website metrics beyond just traffic numbers. He explains the value of understanding user behavior, such as why visitors leave without converting and the difference between branded and non-branded traffic. The episode offers insights into refining conversion strategies based on detailed data analysis. If you say that you have this much traffic, what are these numbers telling you? Does it give you the correct information?  Actually, what is important is to look at the numbers of people dropping off in the middle of reading your article, why they don't take the next step, why they never engage and some other factors. Actually these are the numbers that you need to analyze so that you will be able to convert more and get better results.  Podcast Highlights:  00:01 Prologue 01:10  Introduction of the topic 02:14  What is the difference between branded and non-branded traffic? 03:32  Where do you get this segmented information from? (...Why is it better to increase your non-branded?) 05:19  Why do you need to dig deeper and understand the  numbers that you get? (...What are those statistics and user sessions that you need to track and analyze?) 08:06  Invitation to get help in analyzing your numbers. 08:52  End  Resources:  The SEO Leverage App - https://seoleverage.com/app/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]

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