In episode 83 of the SEOLeverage Podcast, Gert Mellak discusses "data-driven SEO," emphasizing the importance of using measurable data rather than assumptions to guide SEO strategies. He explains how to use tools like Google Analytics and Google Search Console for insights, segmenting data correctly, and understanding user behavior to improve website performance. When doing SEO strategies, you can base your decisions through the data that is available to you.  There is a lot of data that you can collect and you can work with, but one needs to be very careful in analyzing and segmenting the data correctly.  It is also important to cross-reference the data that is extracted from two data sources - Google Analytics and Google Search Console.  Both work differently, but they compliment each other.  Podcast Highlights:  00:01 Prologue  01:04 Introduction of the topic  01:39 When compared to traditional marketing, what's the big advantage of digital marketing? 02:09 What do we mean by data-driven SEO? 03:15 When performing analytics, what kind of information can be extracted from Google Analytics and Google Search Console? 04:29 How does one correctly interpret the user behavior metrics using data-driven SEO strategies? 06:23 Ending CTA  07:04 End  Resources:  An app that will help you make the right decision for your SEO -  https://seoleverage.com/app/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]

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