In episode 52 of the SEOLeverage Podcast, Gert Mellak explores effective lead generation strategies using SEO. He contrasts SEO with paid ads, highlighting SEO's ability to attract targeted, high-quality leads organically. The episode covers the importance of content quality and keyword optimization in driving traffic and conversions. People don't want the feeling of being pushed into purchasing something.  They want to do it freely as their own decision. While ads are interesting and it may work sometimes for people to take action, they would rather do their own research. A research based on necessity will more likely get people ready for the moment to take the next step and that is to make the purchase. This is where SEO works as a powerful tool for lead generation because the content that you have created is targeted for a specific audience, one that speaks directly to their needs.   Podcast Highlights: 00:01 Prologue 01:04 Introduction of the topic 02:15 Paid ads vs SEO when it comes to lead generation 03:30 Why doesn't the content convert? 04:14 The reasons why SEO is one of the most powerful tools in lead generation. 05:49 What can SEO Leverage do to help you leverage SEO to its fullest advantage?  06:31 End   Resources: The ERICA SEO Framework: https://seoleverage.com/seo-consulting/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: [email protected]

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