Send us a textEdd Dawson shares his 20-year journey building and selling broadband.co.uk, offering insights into affiliate marketing success and navigating major Google updates like Penguin and Panda. He reveals the data-driven strategies that led to a life-changing business exit during COVID in 2021.• Building broadband.co.uk as one of the UK's first comparison sites by identifying a gap in the market for postcode-specific broadband availability tools• Developing a successful affiliate model focused on aggregating data and creating genuine user value through tools and educational content• Surviving Google's Penguin update in 2013, which decimated rankings overnight but led to a stronger, content-focused strategy• Successfully exiting the business in 2021 to Genie Ventures after diversifying into other niche comparison sites• Current focus on AI opportunities, developing tools like Keywords People Use, and building solutions that aggregate different data sources• Predictions that Google will remain dominant longer than many expect, while emphasizing the importance of quality traffic over volume• Advice for affiliate marketers: focus on creating unique, data-driven solutions that AI overviews cannot easily replicateSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

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