Send us a textHave you ever felt the sting of an algorithm update tanking your website's ranking overnight? I'm Ed Dawson, and in episode 99 of "SEO is Not That Hard," I'm dissecting the art of diversification in the SEO world. Drawing from my 20-plus years in the trenches of SEO development and affiliate marketing, I share insights on why it's critical to spread your digital risk across various income streams and traffic sources. We're peering beyond the allure of betting it all on one big idea, exploring how the success stories we often hear can eclipse countless silent failures. Join me for a candid look at why diversification isn't just a strategy—it's a survival tool for anyone living off their websites, especially post-March core update.Strap in as I reflect on my own serendipitous journey with broadband.co.uk and how luck, combined with strategic positioning, played a pivotal role in its success. The episode navigates through the complexities of SEO and affiliate marketing, providing actionable tips on how to mitigate risks and why learning from missteps is as valuable as celebrating triumphs. Whether you're a solo entrepreneur or part of a small team, this conversation is designed to arm you with the wisdom to protect and grow your online presence against the unpredictable tides of algorithm changes. So, if you're curious about how to play the long game in the digital realm, tune in and equip yourself with the knowledge to thrive.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

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