We discuss the main factors that we check when we see that a site has been affected by an algorithm change (or seen a ranking drop).  How to use Google Search Console to see which pages / queries were affected.  How to identify changes to the search engine results pages and the underlying intent being displayed.  How to look at the data, make a hypothesis, and test it. We also included a few of our favorite algorithm tracking tools:  https://algoroo.com/ https://www.semrush.com/sensor/?db=US&category= https://moz.com/mozcast/ A few twitter accounts worth following for algorithm related news and analysis:  https://twitter.com/JohnMu https://twitter.com/sistrix https://twitter.com/searchliaison https://twitter.com/lilyraynyc A great article by Google Search Central: https://developers.google.com/search/blog/2019/08/core-updates

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