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Listen "EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales in eCom Email and SMS Marketing"
Episode Synopsis
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Thank you our friends at AppBrew for sponsoring the podcast! Trusted by brands across the globe, their app builder allows you to effortlessly convert your Shopify store into a convenient mobile app. https://appbrew.com/demo
EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales
In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into the impact of customer segmentation. They share actionable strategies to efficiently and effectively segment your audiences, covering essential topics like behavioral, demographic, and psychographic segmentation; the RFM (Recency, Frequency, Monetary) model; and best practices for engaging high-value, at-risk, and inactive customers.
Plus, insights on avoiding segmentation pitfalls, enhancing Customer Lifetime Value (CLTV), and boosting revenue through personalized content and automated tools.
Here's what we're diving into:
Segmentation techniques for more targeted email and SMS marketing
RFM metrics to help prioritize customer segments
Strategies to engage different customer groups, from discount shoppers to VIP buyers
Real-world examples that show the power of dynamic, data-driven segmentation
Avoiding common mistakes like over-segmentation and over-reliance on discounts
______
00:00 Introduction to Customer Segmentation
00:39 Newsletter Updates and Team Efforts
01:04 Segmentation Strategies and Best Practices
01:48 Exciting News: First Podcast Sponsor
04:28 Understanding Segmentation Types
09:00 Benefits of Segmentation in Email and SMS
11:00 Deep Dive into RFM Metrics
24:15 Engaging High-Value and Discount Shoppers
33:04 The Power of Data-Driven Segmentation
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
Thank you our friends at AppBrew for sponsoring the podcast! Trusted by brands across the globe, their app builder allows you to effortlessly convert your Shopify store into a convenient mobile app. https://appbrew.com/demo
EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales
In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into the impact of customer segmentation. They share actionable strategies to efficiently and effectively segment your audiences, covering essential topics like behavioral, demographic, and psychographic segmentation; the RFM (Recency, Frequency, Monetary) model; and best practices for engaging high-value, at-risk, and inactive customers.
Plus, insights on avoiding segmentation pitfalls, enhancing Customer Lifetime Value (CLTV), and boosting revenue through personalized content and automated tools.
Here's what we're diving into:
Segmentation techniques for more targeted email and SMS marketing
RFM metrics to help prioritize customer segments
Strategies to engage different customer groups, from discount shoppers to VIP buyers
Real-world examples that show the power of dynamic, data-driven segmentation
Avoiding common mistakes like over-segmentation and over-reliance on discounts
______
00:00 Introduction to Customer Segmentation
00:39 Newsletter Updates and Team Efforts
01:04 Segmentation Strategies and Best Practices
01:48 Exciting News: First Podcast Sponsor
04:28 Understanding Segmentation Types
09:00 Benefits of Segmentation in Email and SMS
11:00 Deep Dive into RFM Metrics
24:15 Engaging High-Value and Discount Shoppers
33:04 The Power of Data-Driven Segmentation
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
In God we trust