Everyone talks about email and SMS for retention. But there’s one underrated channel that’s quietly driving serious revenue for DTC brands: direct mail.In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Michael Epstein, Co-Founder and Co-CEO of PostPilot, to break down how top ecommerce brands are integrating direct mail into their email and SMS flows. From creative re-engagement tactics to segment-specific plays, you’ll walk away with practical strategies you can use today, without relying on old-school postcards.EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That ConvertHere's what we're diving into:- Why direct mail works better now than it did 10 years ago- How to identify high-value segments worth mailing- The best timing + messaging strategies across all 3 channels- Real examples of email/SMS/direct mail hybrid flows- Personalization tactics that go beyond “Dear First Name”- Attribution tips and how to prove lift from direct mailThank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-senditJoin our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit______00:00 Welcome to the Show01:54 Introducing Michael Epstein Co-Founder & Co-CEO of PostPilot02:50 The Power of Direct Mail05:25 Combining Direct Mail with Email and SMS16:56 Personalization in Direct Mail22:03 Setting Expectations for Direct Mail Campaigns23:30 Cost Breakdown of Direct Mail25:28 Timing and Attribution in Direct Mail29:16 Creative Strategies for Re-engagement33:15 Innovations and Future Opportunities in Direct Mail36:22 Conclusion and Final Thoughts______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

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