Tired of guessing what your subscribers want? The key to better engagement isn’t more emails—it’s better data. In this episode, we’re breaking down how to collect and use first-party data through interactive content like polls, quizzes, and surveys to create hyper-personalized campaigns that actually convert.You’ll learn how to leverage first-party data to personalize campaigns, improve deliverability, and build stronger relationships with your audience—without creeping them out. We’ll cover the best ways to implement polls, quizzes, and surveys to gather subscriber insights, how to segment your audience based on their responses, and share real-life examples of brands using these strategies to boost retention and revenue.EP 23: First Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost EngagementHere's what we're diving into:Why first-party data matters in 2025 (and beyond)The impact of polls, quizzes, and surveys on engagement and deliverabilityHow to use first-party data for segmentation and automationReal-world examples of brands successfully leveraging subscriber dataBest tools for collecting and integrating first-party dataCommon pitfalls to avoid when gathering subscriber insightsThank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eemeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/______03:23 Understanding First Party Data06:18 Collecting First Party Data: Polls, Quizzes, and Surveys11:57 Tactical Application of First Party Data17:58 Leveraging SMS for First Party Data Collection22:05 Utilizing First Party Data: Segmentation, Dynamic Content and More26:00 Tactical Examples for Different Industries31:10 Tools and Technology for Data Collection33:09 Common Pitfalls in Data Collection35:53 Conclusion and Next Episode Preview______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

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