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Listen "EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention"
Episode Synopsis
How can mobile apps transform your eCommerce retention strategy? In this episode of Send It, Jimmy Kim and Chase Dimond chat with Founder and CEO of Appbrew.com, Abhijeet Singh, about why mobile apps are crucial for staying ahead as an eCommerce brand.
Learn how mobile apps deliver 3x higher conversion rates, drive 6x better customer lifetime value (LTV), and collect 25x more actionable customer data than websites. Plus, the trio digs into actionable strategies to boost AOV, reduce costs, and drive more revenue through mobile apps.
EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention
Here's what we're diving into:
Leveraging push notifications to reduce SMS costs and boost engagement
Using generative AI to create personalized shopping experiences
Building omnichannel strategies with first-party data collection
How to boost AOV with saved carts and exclusive offers
______
00:00 Introduction to App Conversions
02:25 The Power of Mobile Apps in eCommerce
03:19 Special Guest: Abit from Approved.com
04:00 Why Mobile Apps Outperform Websites
08:00 The Role of Data in Mobile App Success
12:01 Push Notifications and Customer Retention
18:14 Ad Spend Efficiency and ROAS with Mobile Apps
22:11 The Importance of Mobile Apps for DTC Brands
23:09 Strategies for Maximizing App Performance
25:50 Interesting Stats on Push Notifications
32:42 AI and the Future of Shopping
37:24 Advice for Brands Considering a Mobile App
39:44 Closing Remarks and Future Predictions
______
Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences.
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
Learn how mobile apps deliver 3x higher conversion rates, drive 6x better customer lifetime value (LTV), and collect 25x more actionable customer data than websites. Plus, the trio digs into actionable strategies to boost AOV, reduce costs, and drive more revenue through mobile apps.
EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention
Here's what we're diving into:
Leveraging push notifications to reduce SMS costs and boost engagement
Using generative AI to create personalized shopping experiences
Building omnichannel strategies with first-party data collection
How to boost AOV with saved carts and exclusive offers
______
00:00 Introduction to App Conversions
02:25 The Power of Mobile Apps in eCommerce
03:19 Special Guest: Abit from Approved.com
04:00 Why Mobile Apps Outperform Websites
08:00 The Role of Data in Mobile App Success
12:01 Push Notifications and Customer Retention
18:14 Ad Spend Efficiency and ROAS with Mobile Apps
22:11 The Importance of Mobile Apps for DTC Brands
23:09 Strategies for Maximizing App Performance
25:50 Interesting Stats on Push Notifications
32:42 AI and the Future of Shopping
37:24 Advice for Brands Considering a Mobile App
39:44 Closing Remarks and Future Predictions
______
Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences.
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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