In 2011 Matt Dixon helped change the landscape of sales with The Challenger Sale.A book that shook up the industry and left an indelible mark on the way modern selling is conducted. In this interview Matt gives us a history of his research that came to be The Challenger SaleWe also dive into other topics including how the book was received, the future of selling and his new company Tethr.0:00 Intro1:15 The history of The Challenger sale6:16 The impact of the book12:44 How the world reacted to Challenger18:58 Building credibility23:27 The future of selling34:44 Data and selling37:49 Challenger was different, was that why it worked?41:51 What is Matt up to now, and TethrBuy The Challenger Sales: https://amzn.to/3vbyWBIFind out more about Matt: www.dixonspeaks.comMatt’s LinkedIn: https://www.linkedin.com/in/matthewxdixon/Learn more about Tethr: www.tethr.comHarvard Business Review article mentioned in the interview: https://hbr.org/2021/02/4-behaviors-that-boost-inbound-sales#sales #salestips #interview 

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