Saurabh Atre is the Chief Business Officer at L&T Technology Services Limited (LTTS) Some of his top insights for B2B sales professionals :- 'You never really lose a deal, you always get outsold '-  Having empathy is the key...... every sales person should have empathy.-  The importance of having a coach during a deal and how to develop one.- We learn  from every deal loss - don't miss out on the steps .... stick to the fundamentals.- Bringing design thinking principles to sales - Avoid 'Balti Ulta' phenomenon (you have to listen to the episode for this)- How to keep a distributed sales team motivated & performing at the highest level.....and many more great points around selling into enterprises.  He also referred to his favorite books -  'Only the Paranoid Survive' by Andy Grove and 'Great By Choice' by Jim Collins.Saurabh is hiring for multiple sales roles (Individual contributors and Sales Management) , if you are interested please write to [email protected] has previously held sales & business leadership positions with Tata Consultancy Services, Tech Mahindra, MindTree  & Wipro Technologies.Please give it a listen and please share  your feedback at [email protected]  

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