In this episode, Doug and Kathi discuss the e-book The Rainmaker's Dilemma, which refers to the challenge faced by business owners who are the primary drivers of sales and customer relationships. They explore strategies to overcome this dilemma, such as designing marketing funnels, documenting the sales process, hiring salespeople, limiting complexity, and creating customer testimonials.
They also emphasize the importance of setting up salespeople as experts and never attending meetings alone. The episode concludes with a discussion on offering guarantees to ensure customer satisfaction.
Overall, the episode provides valuable insights for business owners looking to make their companies more sellable.
Click HERE to download your FREE copy of The Rainmaker's Dilemma.

Then CONNECT with Growth Teams for tips on facilitating your business's independence.

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