The episode of Selling the Dream focuses on identifying and effectively communicating with potential buyers for your business.
Key takeaways:

Don't make promises about the business future that you can't keep.
Avoid pre-determining who will take over the business.
Be upfront with potential successors about the financial requirements of owning the business.
If you intend to sell the business, clearly communicate this to potential successors, especially family members.

For help navigating your business sale, check out our website.

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