Today’s topic is one we’ve danced around but never tackled head-on. We’re covering the transition from being a solo practitioner to a private pay group practice. There are many things to consider in making this shift, and today’s guest shares an open and honest look at his experience. Join us!Our Featured GuestDr. Adam Assoian Dr. Adam Assoian is a licensed clinical psychologist and the owner of Ally Psychological Services. His full private-pay group practice began in 2019 and now employs more than eight clinicians. They experienced their busiest month this past summer when there is traditionally a seasonal slowdown. Adam joins us to share his transition from solo practitioner to private practice group practice and why he did not go the insurance route, which is seen as the “safer” move. We get Adam’s take on logistical tips about finding office space, finding clients, marketing, and payment options. Our conversation wraps up with a discussion of sustainability during uncertain economic situations. Adam’s Website: Ally PsychYou’ll Learn:An overview of Ally Psych’s growth over the last five yearsFactors in Adam’s decision to be private pay vs. insuranceTips on maintaining a “people over profits” mentalityConsiderations in choosing a physical space and location for an officeThe importance in figuring out the numbers for sustainability in a group practiceAdam’s commitment to prioritizing the comfort of the client as part of the entire therapy experienceAdam’s perspective on what his clinicians charge for therapy servicesThe biggest stressor for Adam as a practice ownerFactors in Adam’s diversified marketing approachThe importance of networking relationships and referralsCommon mistakes therapists make in this transitionAdam’s structure for accepting payments at Ally PsychHow Adam prepares for sustainability in his practice during seasonal slowdowns and an uncertain economyResources:Want to launch your podcast?Check out our free podcasting workshop for therapists (and therapists turned coaches and consultants). Visit https://sellingthecouch.com/podcastingworkshop.Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitMentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice.

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