Objections aren't roadblocks – they're buying signals in disguise.In this episode of Selling in the Paddock, we unpack the difference between an objection and a hard “no” (yes, there is a difference) – and why learning to love objections is a game-changer in the ag sales world.Whether you're selling fertiliser, seed, tech, or livestock services, objections are part of the gig. But how you respond to them? That’s what separates the high performers from the rest.We’ll dive into:What an objection really meansHow to spot a no vs an ObjectionThe 3 most common objections in ag sales – and how to handle themHow to stay calm, curious, and in control when you're pushed back

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