When it comes to selling in agriculture, it’s not just what you say—it’s how you say it that makes the difference.In this episode of Selling in the Paddock, I break down the four key communication styles—Visual, Auditory, Kinesthetic, and Audio Digital—and how understanding them can completely shift the way you connect with growers, stores, and your own sales team.We explore:What each style looks and sounds like in the fieldWhy using the wrong style can cost you trust (and the sale)How to tailor your pitch to each communication preferenceReal-life examples of how to adapt your style without feeling fakeHow this links to the work of Mihály Csíkszentmihályi, the Hungarian psychologist behind the concept of “flow”Plus, I’ll share tips for spotting your own natural communication style—and how to flex it based on who you’re speaking to.👉 Take the Communication Style Quiz (What's Your Communication Style? - Quiz to discover your own preference and start building better connections today.

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