In this episode of Selling in the Paddock, Georgia sits down with long-time connection and commercial lead of Bayer Vegetables ANZ, Darren Wood. With roots in accounting and a deep career spanning from nursery sheds to the boardroom, Darren shares how his passion for agriculture, sharp financial acumen, and decades of real-world experience have shaped how he leads high-performing sales teams today.Darren and Georgia explore:Darren’s unique journey from childhood on a carrot farm to leading one of the biggest vegetable seed teams in the countryWhat sales reps can learn from a CFO’s mindsetThe dangers of obsolete seed and why forecasting is part art, part scienceHow data, gut feel, and relationships work together in sales decision-makingWhy top reps earn the sale (and what NOT to do in the nursery)How to protect margin without defaulting to discountsWhat true customer value looks like (and why delivery in full, on time trumps price)Why strong culture beats short-term targets3 key questions every seed business should ask before launching a new varietyPlus: an exciting sneak peek into what’s coming down the pipeline at Bayer, from purple stem baby broccoli to disease-resistant tomatoes and machine-harvestable broccoli.If you’re in seed sales, leading a rural team, or want a fresh perspective on the commercial side of agriculture, this episode is packed with grounded wisdom, practical advice, and future-focused thinking.Mentioned in this episode:Bayer Vegetables ANZ: Home | Bayer Australia/New ZealandHort Connections Brisbane: Meet Darren and Georgia thereFollow & Share:Liked the episode? Don’t forget to follow Selling in the Paddock and share it with your ag sales mates.

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