This week on Selling in the Paddock, I sit down with the sharp, grounded, and all-round legend Rodney Dunn, now part of the team at Tenstar Simulation, where he’s helping shape the future of operator training across Ag, Construction, and Transport.From a young bloke in a Blackwoods warehouse to 17+ years selling everything from ag machinery to education solutions, Rodney shares:🚜 How he built a career in sales from scratch (and what actually matters on the ground)👩‍🌾 Why ag is ripe for more women in boots – and how simulation training can be a game changer for confidence🤝 The real difference between reps who win repeat business and those who don’t📉 A lost sale that still irks him – and what you can learn from it🎯 The hardest sales lesson he had to learn the long way: confidence is king🧠 How memory (even if you have to “manufacture” it) can elevate your sales gameWhether you’re new to ag sales or 20 years deep, this one is full of practical wisdom, a few war stories, and some gold about where the industry is headed – especially when it comes to skills training, labour shortages, and the evolving customer.💡 “Sales makes the first deal. Service wins the next.” – Rodney Dunn

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