Beyond Standard Listing Optimisation On Amazon - Behavioural Purchasing

Seller Sessions Amazon FBA and Private Label
11/11/2022 33 min
Beyond Standard Listing Optimisation On Amazon - Behavioural Purchasing

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Episode Synopsis

Today I sit down with Anthony Lee and we go in depth on how purchasing decisons are made by consumers. From the ape brain, to squirral, how processing emotion and logic is integrated and not a follow on process. Everyone knows how to optimise a listing, but do you incorporate how these decsions are made to improve conversions? That's the conversation for today.

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