Listen "#45: Most People Don’t Know What They Actually Want"
Episode Synopsis
Before 2026 begins, the most important business decision you can make isn’t what you buy, it’s getting clear on what you actually want. In this episode of Sell Anything, JL talks about how defining what you actually want impacts the businesses you buy, the careers you choose, and the responsibility you take on as an owner. This conversation shows how drifting into opportunities without intention leads to regret, while clear ownership of your direction creates better decisions, stronger businesses, and long-term alignment. If you’ve ever felt stuck, uncertain, or pulled into paths you didn’t consciously choose, this episode offers a practical reset for thinking like an owner instead of reacting like an employee. Chapters(00:00) Introduction (01:12) The Cost of Focusing on What You Don’t Want(02:43) How Attention Drives Outcomes(04:53) Body, Being, Balance, Business Framework(07:13) Applying Clarity to Business Decisions(09:18) Why Drift Happens Without Intent(11:07) Defining What You Want Going Forward(12:25) Final Challenge and TakeawayAs you look ahead to 2026, what is one thing you actually want that you have never clearly defined before? Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast
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