ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Websites - Your Digital Storefront"
Episode Synopsis
As the first tru episode of our podcast, we wanted to dive into one of the most, maybe even THE MOST important tool an operator can use to ensure they have an Online Presence. Your Website.
Your digital Storefront.
The rise of digital marketing has created different touch-points for customers to engage with your brand. The goalposts have shifted and prospects are now further down the marketing funnel when they eventually talk to your store team.
Today we talk about how to think about your website customer journey, must have components and tools, and what the decision process look like.
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Start thinking about your audience
Who and how do customers get to your digital storefront?
Consumer shopping habits Chinese v American Shoppers. AI Super Powers https://www.aisuperpowers.com/
4 second impressions “above the fold”
Components of a website
Logo, Title, Why Should I care
Don’t make me read
Click Funnels
SEO
Mind the Google
A look at the digital customer journey
Brochure and e-commerce
The world of Apple
3 clicks to what I want
The non obvious
“What time do you open?”
Confused about how to pay
A/B Optimization
What converts better
What things to test
Offers
Tools:
Google OptimizeUnbounceOptimizely
Using Google Analytics as your North Star 🌟
Mobile Design
Meet your customers where they are
62% of website traffic comes from mobile
4.3B mobile users
No one-size fits all solution
Technology Stack
“CMS” or your Content Management System
Wordpress is massive
Kyle’s starry eyes: Webflow
Self Storage options
Questions to Ask
What does it cost?
Can I customize it?
Do you know your brand?
When should I use paid acquisitions?
How do you help my SEO?
Other Resources
StoragePug
ReadWrite
StartupNation
https://readwrite.com/website-that-converts/
https://startupnation.com/start-your-business/build-website-converts-day-one/
https://www.tryswivl.com/blueprint
Your digital Storefront.
The rise of digital marketing has created different touch-points for customers to engage with your brand. The goalposts have shifted and prospects are now further down the marketing funnel when they eventually talk to your store team.
Today we talk about how to think about your website customer journey, must have components and tools, and what the decision process look like.
----------------------------------------------
Start thinking about your audience
Who and how do customers get to your digital storefront?
Consumer shopping habits Chinese v American Shoppers. AI Super Powers https://www.aisuperpowers.com/
4 second impressions “above the fold”
Components of a website
Logo, Title, Why Should I care
Don’t make me read
Click Funnels
SEO
Mind the Google
A look at the digital customer journey
Brochure and e-commerce
The world of Apple
3 clicks to what I want
The non obvious
“What time do you open?”
Confused about how to pay
A/B Optimization
What converts better
What things to test
Offers
Tools:
Google OptimizeUnbounceOptimizely
Using Google Analytics as your North Star 🌟
Mobile Design
Meet your customers where they are
62% of website traffic comes from mobile
4.3B mobile users
No one-size fits all solution
Technology Stack
“CMS” or your Content Management System
Wordpress is massive
Kyle’s starry eyes: Webflow
Self Storage options
Questions to Ask
What does it cost?
Can I customize it?
Do you know your brand?
When should I use paid acquisitions?
How do you help my SEO?
Other Resources
StoragePug
ReadWrite
StartupNation
https://readwrite.com/website-that-converts/
https://startupnation.com/start-your-business/build-website-converts-day-one/
https://www.tryswivl.com/blueprint
In God we trust