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Listen "Email Marketing"
Episode Synopsis
Even with facility occupancy at all-time highs this year, operators should be exploring fresh ways to market their facilities. Even in a booming market, you can build momentum and capitalize on the steady demand.
By embracing new Email Marketing concepts, you can stay ahead of the curve, engage new tenants, and educate customers on your facility amenities and company news.
We breakdown how it affects Operators and Customers alike, what to look for when making a decision, and discuss some tools you can use to streamline your Email Marketing.
We explore:
The benefits of Email Marketing
Email Marketing Best Practices
List Building
What to track and what not to track
Segmentation and Personalization at scale
Community Building
Email Reputation
Email Marketing Pet Peeves
Show Notes:
What is Email Marketing
Overview of the Best Practices for Email MarketingThe importance of a checklist before sending a campaign
Designing your Email and Leveraging Templates
Audience and List Building
Is it worth buying a list?
Criteria operators should identify to meaningfully segment their audience
Leveraging Email Marketing to test content
Your secret weapon: Facility waitlists!!
List Health tools: Litmus and Sender Score
Transactional vs Marketing Emails
Content SegmentationThe importance of having a campaign goal
Example email campaigns
Don’t be afraid of the Unsubscribe button!
What to Measure
Top KPIs every operator should measure
A/B Testing as a tool
It is critical to understand your main driver
UTM parameters and link tracking
Best times to engage your list
Using data and parallel industry benchmarks to help inform you
Top Email Marketing Players
SBOA’s newsletter template
StoragePug’s shareable content
Learns from Extra Space and Public StorageSuperhuman and Sketch as Case Studies
Tools and recommendations
An Operator’s decision and purchase checklist
Top features to look out for when purchasing
swivl’s email marketing tech stack: Mandrill/Mailchimp, Sendgrid, FMS integrationsE-commerce as a case study: Klaviyo, Active CampaignGenerative AI tools: Copy.ai
By embracing new Email Marketing concepts, you can stay ahead of the curve, engage new tenants, and educate customers on your facility amenities and company news.
We breakdown how it affects Operators and Customers alike, what to look for when making a decision, and discuss some tools you can use to streamline your Email Marketing.
We explore:
The benefits of Email Marketing
Email Marketing Best Practices
List Building
What to track and what not to track
Segmentation and Personalization at scale
Community Building
Email Reputation
Email Marketing Pet Peeves
Show Notes:
What is Email Marketing
Overview of the Best Practices for Email MarketingThe importance of a checklist before sending a campaign
Designing your Email and Leveraging Templates
Audience and List Building
Is it worth buying a list?
Criteria operators should identify to meaningfully segment their audience
Leveraging Email Marketing to test content
Your secret weapon: Facility waitlists!!
List Health tools: Litmus and Sender Score
Transactional vs Marketing Emails
Content SegmentationThe importance of having a campaign goal
Example email campaigns
Don’t be afraid of the Unsubscribe button!
What to Measure
Top KPIs every operator should measure
A/B Testing as a tool
It is critical to understand your main driver
UTM parameters and link tracking
Best times to engage your list
Using data and parallel industry benchmarks to help inform you
Top Email Marketing Players
SBOA’s newsletter template
StoragePug’s shareable content
Learns from Extra Space and Public StorageSuperhuman and Sketch as Case Studies
Tools and recommendations
An Operator’s decision and purchase checklist
Top features to look out for when purchasing
swivl’s email marketing tech stack: Mandrill/Mailchimp, Sendgrid, FMS integrationsE-commerce as a case study: Klaviyo, Active CampaignGenerative AI tools: Copy.ai
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