Self-coaching, from its very inception more than thirty-five years ago, was my attempt to combine cognitive behavioral psychology with a unique form of motivational coaching that would provide a common-sense approach to understanding and eliminating emotional struggle. It’s not the historical truth that will set you free, it’s realizing that all emotional struggle is the result of our habits of insecurity—habits that we inadvertently feed or starve.



Through the years, these principles have helped people from all over the world, proving that psychological healing doesn’t have to be complicated or confusing. My effort to synthesize the essence of my Self-Coaching program into these seven principles will help to provide you with a straightforward format for taking your life back from the struggle.

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