In this episode of SEF Backstage Pass, we sit down with Mazen Kanaan, the CEO and co-founder of House of Pops — the region’s standout clean-label popsicle brand. Mazen opens up about how they launched the brand with one cart, stayed true to their sustainability values, and built a scalable business with purpose at its core.From the early pivots and lean strategies to the emotional moments of brand growth, this is a story of how staying simple — and intentional — can lead to real impact.📍 Produced in partnership with Poddster#HouseOfPops #MazenKanaan #SEFBackstagePass #StartupStory

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