Listen "12. Why You Feel Lost in Business with Gabby Layne-Avery"
Episode Synopsis
My biz bestie, Gabby Layne-Avery, is with me today! We’re talking all things content strategy, and since Gabby is a digital storyteller, content marketing specialist and creative director with nearly a decade of social media experience and a background in journalism and PR, you know it’s gonna be a good episode!📌 Join our next business retreat in Egypt ( my beloved homeland), APPLY ASAP!What you’ll learn:how to build a strong business foundation using content and brand strategytips to avoid getting overwhelmed or burnt out by social mediatools for starting and realigning your business📌 Download the FREE Feminine Business Goal Planner: Align your business with your cycle for feminine productivity without the burnout.Connect with Marina: @vivaciouslymarinaConnect with Gabby: @strutsocialwithgabbyLoved the episode? Tag us @seen.known.paidSpeak soon, and until then… Stay vivacious! ✨Intro00:00:00 – Feeling lost in your business + Meet GabbyBrand Before Content00:02:00 – Why strategy should come before content00:05:00 – Purpose, foundations & avoiding burnout00:08:00 – Building a brand before hiring helpThe Brand Bible & Content Tips00:12:00 – Why we created the Brand Bible00:16:00 – Avoiding content crisis & staying true to you00:18:00 – Gabby’s 5W+1H content frameworkKnow Your Audience & Final Thoughts00:24:00 – Social listening & connecting with your people00:27:00 – How the Brand Bible helps at any stage00:30:00 – Gabby’s take on living vivaciously