11. How to Find Your Brand’s North Star

04/11/2023 17 min

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Episode Synopsis

In this episode, we’re talking about how to find direction in your brand to create something that serves you AND your clients long term.📌 Join our next business retreat in Egypt ( my beloved homeland), ⁠APPLY ASAP!What you’ll learn:How to decide on brand values that align with your goalsWays to attract your ideal clients by owning your story and journeyTips for creating cohesion in your brand📌 Download the FREE ⁠⁠Feminine Business Goal Planner: ⁠⁠Align your business with your cycle for feminine productivity without the burnout.Connect with Marina: ⁠⁠@vivaciouslymarina⁠Loved the episode? Tag us ⁠@seen.known.paid⁠Speak soon, and until then… Stay vivacious! ✨Intro00:00:00 – Why your brand needs a North StarClarity & Values00:02:00 – Brand values as your compass00:04:00 – Creating your brand ecosystemStory, Voice & Direction00:06:00 – Remembering your “why”00:08:00 – Avoiding content copycat mode00:10:00 – Messaging, keywords & ideal audienceSustainable Growth00:12:00 – North Star = long-term direction00:13:00 – Naming your brand & building recognition00:15:00 – Why you don’t need to pitch cold leads00:16:00 – Repetition as branding power

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