With its emphasis on immaterial spirituality, faith might seem incompatible with worldly concepts like marketing. However, a spiritually-blessed life doesn’t have to be one without success and accomplishment. At its core, marketing is a conversion tool to turn people into clients, customers, and followers. All groups, from businesses to religious organizations, can benefit from marketing.In this episode, Evan Knox shares a marketing model that organizations can use to simplify their brand building. He also draws from his personal experiences to make connections between faith and marketing.Tune in to this podcast to discover useful advice on marketing, faith, and life!ResourcesThe 21 Irrefutable Laws of Leadership by John MaxwellCaffeine MarketingFree coaching calls by Tim Winders. Just send an email to [email protected] Reasons to Listen:Discover how marketing and faith have much in common.Learn how faith movements can benefit from good marketing.Find out how to rise above difficult times toward a brighter future.About EvanEvan Knox is the founder of Caffeine Marketing, which makes unique and profitable marketing easy for small companies. He also founded CaffeineLabs, the education arm of his company,  which teaches entrepreneurs how to master their businesses. To know more about Evan and his work, you can check out Caffeine Marketing. You may also reach him through Instagram.Episode Highlights[01:58] Evan's BeginningsEvan grew up in Atlanta before traveling to various countries around the world, like Australia, Thailand, and the US.He came up with Caffeine Marketing while reflecting on how entrepreneurs always liked to drink coffee.The entrepreneurial hustle is overrated; people should be working smarter, not harder all the time.“Most entrepreneurs and business owners just throw money onto the wall hoping something will stick.” - Click Here to Tweet This[08:01] Caffeine MarketingCaffeine Marketing chooses clients carefully, ensuring that they can build mutually beneficial relationships with the people they want.Instead of providing marketing content, the company focuses on strategies to ensure that clients can grow their businesses down the line.“The whole hustle thing to me feels a little cliche. Like, I feel like you should work smarter, not harder all the time.” - Click Here to Tweet This[11:13] Marketing 101Marketing starts with the first phase of brand awareness, where potential customers discover your business.The second phase is consideration, where the business tries to convince people to work with them.The last phase, conversion, results in people becoming customers. [13:27] StoryBrandStoryBrand is a proprietary seven-part framework that puts businesses in the role of guides, instead of heroes.With this approach, businesses guide...

Ver todos los episodios