Many businesses now use live events not only as an avenue for learning but also to grow their list and tribe. Live events are not solely carried by the speakers and hosts—these events rely on excellent organization skills. The efforts and expertise of people working behind the scenes play a crucial role in bringing these projects to fruition.In this episode, Sherrie Sokolowski shares her experience as a marketing events expert. She talks about trends and tips on making your live event successful. Sherrie also recalls crucial moments in her life that led her to find spirituality, which you may also find relatable.Be sure to tune in to the episode if you wish to improve your standing in the business world with the aid of live events and staying faithful.3 Reasons to Listen:Learn how to impact other people in the aspects of faith, family, and business with grounded spirituality.Discover the importance of live events in any business's marketing efforts.Sherrie Sokolowski shares advice on tackling the challenges of being a Christian in the business world.ResourcesGlazer-Kennedy Insider's CircleSLS Event Planning and Consulting About SherrieSherrie Sokolowski is a believer, businesswoman, mother, and wife who uses her expertise in the live events industry to help others. Working from a nonprofit to landing an apprenticeship with Bill Glazer, Sherrie has earned quite a lot of experience in planning events. She managed behind the scenes operations of big events before she decided to handle and consult events on her own. Her grounded spirituality guided her career, playing a crucial role in her development as a businesswoman and family woman.To get in touch with Sherrie, you may email her at [email protected] or visit their website. You may also get in touch with them on LinkedIn or by texting 410-294-5404.Episode HighlightsSherrie's BeginningsSherrie landed an apprenticeship at Glazer-Kennedy Insider's Circle (GKIC) with her outstanding hard work in a nonprofit organizationShe was not entirely sure she fit in the room when the team had meetings. Regardless, Sherrie poured her best effort into being the Executive Assistant.She took this as a learning opportunity, listening to terms, getting insights, and familiarizing herself with operations and the business.She learned more about organizing live events by partnering up with an events planner and taking these learnings into practice.Sherrie was not a devout Christian until she met people and went through experiences that enlightened her spirituality.Trends in Live Events MarketingVirtual events will take over traditional or live events.Live events are opportunities to help people get to know your brand better and gather a group of like-minded people to learn from speakers and attendees.Live events are a growth marketing opportunity.Before, a live event was simply a venue for learning. Nowadays, businesses also use them to build their tribe or list.Events incorporate the use of new technology like social media for things like photo contests. However, live events mainly stand as an avenue to bring people together.Tips for People Thinking of Having Live EventsListen to people. Recognize that everybody needs help with something, and everybody wants to help. You may find that other people...

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