The new normal has stressed the importance of digital marketing — now more than ever. People now go online for almost everything. It is no wonder that more and more businesses need to utilize digital marketing services to get traction.In this episode, Meredith Kallaher shares her expertise on using social media channels and their digital marketing services to expand your brand's reach and drive more sales. She thoroughly discusses the importance of engaging with your audience online. Meredith also talks about her shift from a CPA at her "dream job" to building her digital advertising agency. If you want to know how to utilize digital marketing services to engage your audience, expand your reach, and drive sales, this episode is for you!3 Reasons To Listen:Discover how Meredith made the big move from CPA to owning her digital advertising agencyLearn the importance of engaging with your audience in social mediaKnow the best ways to use digital marketing services to expand your reach and drive salesResourcesThe Only 5 Content Topics a Business Needs to Post on Instagram for Account Growth in 2022 by Meredith KallaherHow To Write Your Business's Brand Story by Meredith KallaherEmail Copywriting Tips to Convert Subscribers to Customers by Meredith KallaherRead Meredith Kallaher’s other articles in her blog. Episode DetailsEpisode Highlights[02:41] Knowing Your AudienceYou are allowed to sell your product to whoever and wherever you want.  Identifying your niche market or your audience is for marketing purposes only.Knowing your target audience helps create more authentic content.It’s good to start with one specific target audience and then build your niche audience.[07:17] Building Your CampaignDo not build your business on one organic social campaign.A diversified marketing plan is the best move. Try other platforms (i.e., email lists).[09:41] Meredith’s Journey In Digital MarketingMeredith started with a locally-owned magazine franchise, Scout Guide Miami, where she began learning about marketing on Facebook and Instagram. Afterward, she partnered with a woman on an online course, “Instagram Strategy for Busy Doctors,” which she sold through webinars and masterclasses. 

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