Meet Prime Roots, a food innovator on a mission to clean up the deli aisle, and the Seeing Green Solutionist of the Day for September 26. In this Spotlight series episode, we return to the food sector — where traditional meat production drives outsized impacts on land, water and emissions, not to mention human health. The challenge is to offer the same taste and cultural connection of deli favorites without the heavy footprint or hidden additives.Enter Prime Roots, the Berkeley-based brand pioneering deli meats made with koji mycelium. From cracked pepper turkey and Black Forest ham to salami, smoked ham and more, they deliver the familiar flavors and textures people love — without nitrates, fillers or the resource intensity of conventional meat. With 89% less water use, 92% less land use and a fraction of the emissions, Prime Roots is proving that clean-label, chef-crafted foods can be better for both people and planet.Prime Roots shows how tradition and innovation can align, pointing to a future where the foods we love don’t just taste good — they do good.Send us a textSupport the show Thanks for listening to Seeing Green: Solutions for Our Daily Lives. Discover more spotlighted brands, founder conversations and sustainable living insights at www.seeinggreen.eco. 🎧 Subscribe to stay inspired — and don’t forget to share your favorite episodes. 🔗 Follow @SeeingGreenEco on Instagram and YouTube

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