B2B Sales & Social Selling in 2023

08/09/2023 28 min

Listen "B2B Sales & Social Selling in 2023 "

Episode Synopsis

The stats for B2B sales teams hitting quota in 2023 are not great.

Many organizations are struggling to hit pipeline goals.

Any one in sales is under the microscope.

Thankfully, there are folks like Samantha McKenna pushing the boundaries on how to effectively engage the modern buyer. On this week's show, she shared her thoughts on to engage your potential buyers.

We discussed:

Modern selling
Specific social selling tactics
How to leverage information online
How to write a great outbound email
AI and creating efficiencies