ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Cautionary Tales: Lessons Learned in 2024 and What’s Ahead for the USPTO"
Episode Synopsis
Episode Summary:
In this episode, Holly McFall and Melissa Jeda dive into the recent changes at the United States Patent and Trademark Office (USPTO) and their impact on trademark and patent filings. They discuss updates to fee structures, stricter filing requirements, and the challenges AI-generated specimens pose. The episode provides invaluable advice for navigating these updates, whether you're filing on your own or seeking legal assistance.
The hosts also highlight how these changes aim to address fraud, streamline processes, and ensure more accurate filings. They stress the importance of proper preparation and share practical tips to avoid common pitfalls that could result in additional fees, delays, or even rejected applications.
Timestamps:
00:01 – Introduction to Securing Your Brand.
00:16 – Overview of USPTO changes and their impact on intellectual property strategies.
01:11 – Fee increases for application errors and why legal assistance is crucial.
02:13 – Fraud prevention and AI’s role in the evolving trademark process.
03:12 – AI-generated specimens and their impact on USPTO filings.
04:50 – The role of AI in office action responses and the importance of proper citations.
06:41 – Consolidation of trademark applications into a single form.
08:02 – Per-class fees and new penalties for insufficient application information.
09:17 – Common filing mistakes and the importance of accurate class selection.
12:35 – Why building a solid foundation is key to successful filings.
13:12 – How USPTO changes make DIY applications more challenging.
14:09 – Avoiding fatal filing errors and the benefits of hiring a trademark attorney.
15:13 – Real-world examples of filing errors and rebranding nightmares.
15:49 – Closing remarks and how to connect with Secure Mark Legal.
About the Show:
Welcome to Securing Your Brand, a podcast dedicated to helping you protect your creative assets through trademarks, copyrights, and intellectual property. Join attorneys Holly McFall and Melissa Jeda from Secure Mark Legal as they share legal insights, trends, and tips for safeguarding your business in a rapidly evolving landscape.
In this episode, Holly McFall and Melissa Jeda dive into the recent changes at the United States Patent and Trademark Office (USPTO) and their impact on trademark and patent filings. They discuss updates to fee structures, stricter filing requirements, and the challenges AI-generated specimens pose. The episode provides invaluable advice for navigating these updates, whether you're filing on your own or seeking legal assistance.
The hosts also highlight how these changes aim to address fraud, streamline processes, and ensure more accurate filings. They stress the importance of proper preparation and share practical tips to avoid common pitfalls that could result in additional fees, delays, or even rejected applications.
Timestamps:
00:01 – Introduction to Securing Your Brand.
00:16 – Overview of USPTO changes and their impact on intellectual property strategies.
01:11 – Fee increases for application errors and why legal assistance is crucial.
02:13 – Fraud prevention and AI’s role in the evolving trademark process.
03:12 – AI-generated specimens and their impact on USPTO filings.
04:50 – The role of AI in office action responses and the importance of proper citations.
06:41 – Consolidation of trademark applications into a single form.
08:02 – Per-class fees and new penalties for insufficient application information.
09:17 – Common filing mistakes and the importance of accurate class selection.
12:35 – Why building a solid foundation is key to successful filings.
13:12 – How USPTO changes make DIY applications more challenging.
14:09 – Avoiding fatal filing errors and the benefits of hiring a trademark attorney.
15:13 – Real-world examples of filing errors and rebranding nightmares.
15:49 – Closing remarks and how to connect with Secure Mark Legal.
About the Show:
Welcome to Securing Your Brand, a podcast dedicated to helping you protect your creative assets through trademarks, copyrights, and intellectual property. Join attorneys Holly McFall and Melissa Jeda from Secure Mark Legal as they share legal insights, trends, and tips for safeguarding your business in a rapidly evolving landscape.
More episodes of the podcast Securing Your Brand
The Patent Timing Rules for Product Founders to Avoid Losing Global Protection with Jeff Holman
21/10/2025
How Entrepreneurs Can Launch a Franchise Without Experience and Scale to Millions with Max Emma
07/10/2025
The Trademark Secrets for Founders to Avoid USPTO Refusals with Letters, Numbers, and Symbols
23/09/2025
The Design Mark Strategy for Entrepreneurs to Protect Logos, Fonts and Avoid Canva Filing Mistakes
26/08/2025
Brand Protection for Startups to Stop Trademark Lawsuits Before They Destroy Your Business
08/07/2025
In God we trust