Between Profit and Principles - The Tightrope of Brand Advocacy

27/03/2024 10 min Episodio 81
Between Profit and Principles - The Tightrope of Brand Advocacy

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Episode Synopsis

Today, we're exploring the complex landscape of brands taking political stances. Join me as we navigate through the intricate decisions faced by businesses, discussing the fine line between advocacy and hypocrisy.
Together, we'll uncover the keys to authentic engagement and examine how businesses can align their values with their commercial goals.
Let's embark on this journey and uncover the secrets behind successful advocacy in today's polarized landscape.
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