Garrett Richardson is luxury destination wedding photographer who is best known for his RSF or resting smile face.. He discusses the challenges and opportunities he faced in adapting to a new market, the importance of rebranding, and how he focuses on creating a unique client experience.He's even got his own tagline: Inspires Joy So Marriages Can Thrive.Garrett emphasizes the significance of building relationships with wedding planners and the flexibility required in the wedding photography business. He reflects on the joys and challenges of his career, highlighting the importance of authenticity and adaptability in a constantly changing industry. In this conversation, we dive into the intricacies of wedding photography, emphasizing the importance of joy, inspiration, and personal branding. The biggest topic, was discussing how photographers can differentiate themselves in a saturated market. The dialogue highlights the emotional connection photographers create with couples and the transformative power of their work.Are you on Second Society yet? Join the thousands of wedding filmmakers & photographers who are crushing it as lead and second shooters:www.SecondSociety.io Sign up for a Free Account orUse code PODCAST30 for 30% off Pro Monthly Memberships!Download our Free Guide to becoming the Top 1% of lead and second shooters.https://bit.ly/top_secondsociety00:00 Introduction to Garrett Richardson01:22 Journey from California to Tennessee03:40 Adapting to a New Market06:27 Rebranding and Business Growth08:23 Creating a Client Experience10:14 Working with Wedding Planners12:05 Flexibility in Wedding Photography13:11 Enjoying the Shift in Focus13:55Mastering the Art of Photography14:21 Inspiring Joy in Marriages15:40 The Role of a Photographer17:31 Differentiating Yourself in the Market19:25 Building a Strong Brand21:41 Finding the Right Second Shooter24:33 Mentorship and Growth in Photography

Ver todos los episodios