Jake Thomas is the wizard at one of the most important, but also most commonly overlooked skills in brand building. He writes the Creator Hooks newsletter and founded Creator Hooks Pro, a software service that helps brands and creators tackle impactful copywriting. His primary focus is YouTube titles - but that same skill set applies to all forms of writing where capturing attention is the primary objective. Show Notes: Jake Thomas: https://www.linkedin.com/in/jake-thomas-creator-hooks/ Creator Hooks: https://creatorhooks.com/ Creator Hooks Pro: https://pro.creatorhooks.com/ Salt Strong: https://www.youtube.com/user/saltstrong Jake's Think Media Interview: https://www.youtube.com/watch?v=zU-xcCGCNQ4   Brand, Product, Content: Age of Propaganda: https://amzn.to/4inawNf Cashvertising: https://amzn.to/4inawNf Pre-suasion: https://amzn.to/43tKqE2 The Adweek Copywriting Handbook: https://amzn.to/4bq0jgY The Five Year Journal: https://amzn.to/41rFsVJ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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