Steve Holmberg spent nearly two decades helping Nike stay competitive by driving innovation through market research and consumer insights. He believes every discussion for a brand should start with the consumer in mind, and shares not only his insights - but the single phrase that helped set up those conversations to drive the brand forward. He now runs Insight Accelerator, giving more brands and people access to his unique window to innovation and competition. This episode is an absolute masterclass for harnessing consumer insights to drive results for brands and businesses at every stage of development. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://www.stephenholmberg.com/ Steve's Substack: https://steveholmberg.substack.com/ Performance Marketing 101: https://www.youtube.com/watch?v=K4GWhpYsx48 Hero's Journey: https://www.jcf.org/learn/joseph-campbell-heros-journey Breaking 2: https://www.nike.com/running/breaking2/ Soft Wins - On: https://www.on.com/en-us/explore/soft-wins Petzl GriGri: https://www.petzl.com/US/en/Sport/Belay-Devices-And-Descenders/GRIGRI How I Built This: https://www.npr.org/series/490248027/how-i-built-this BPC - Brand, Product, Content: Brandon Semenuk "La La Land": https://www.youtube.com/watch?v=ULEFPfRkVVY Half Days Brand: https://www.halfdays.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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