Aaron is back from his trip to China where he saw the frictionless world of the "everything app". But how could we turn this concept into a Galaxy Brain concept for the Outdoor Industry? We also dive into Allyson Felix's new agency, the New York Times article about women riding at Red Bull Rampage, and Nike's decision to bring back ACG.   Show Notes: Allyson Felix - Always Alpha: https://variety.com/2024/biz/news/always-alpha-allyson-felix-womens-sports-management-dolphin-1236170273/   Allyson's Shoe Company: https://saysh.com/   The Fame Gap - Female Athletes (thank you Rachel Clayton for sharing!): https://www.unofficialpartner.com/post/the-fame-gap-how-athlete-fame-can-unlock-growth-in-women-s-sport   New York Times - Red Bull Rampage: https://www.nytimes.com/2024/10/16/us/red-bull-rampage-women-mountain-biking.html   Red Bull Rampage Women's highlight: https://www.youtube.com/watch?v=bXjIc0Ro_pM   Red Bull Rampage Men's highlight: https://www.youtube.com/watch?v=aj3u6wb77ek    Where The Trail Ends (Film): https://www.redbull.com/us-en/trailer-videos/where-the-trail-ends   Nike revives ACG: https://sgbonline.com/nike-eyes-return-to-outdoor-business/   Brand, Product, Content: Vessi Waterproof Shoes: https://vessi.com/ Kailas Gear: https://kailasgear.com/   Big Day Concepts: https://www.instagram.com/big_day_concepts/     Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media   Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia  

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