Christina Henderson, the director of both The Running Event and Switchback, joins Second Nature to talk about the behind the scenes of two important events in the outdoor industry. As a 10-year veteran of TRE, she shares stories and details about the event - as well as the future of Switchback, a show that is focused on the outdoor industry (running and beyond) that is launching as a standalone event this June in Nashville. Show Notes: Christina Henderson: https://www.linkedin.com/in/christina-henderson-7b58b561/ Switchback: https://www.switchbackevent.com/ The Running Event: https://www.therunningevent.com/ OIA: https://outdoorindustry.org/ Diversified: https://www.divcom.com/ BPC - Brand, Product, Content: Untamed (book): https://amzn.to/3EloAZi The Speed Project: https://www.instagram.com/thespeedproject/ Tommie Runz: https://www.tommierunz.com/ Inside Tracker: https://www.insidetracker.com/ The Art of Gathering (book): https://amzn.to/42ntjBK Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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