Arc'teryx has officially launched a line of trail running footwear, created in collaboration with their athletes. Josh Herr and Kat Drew join the podcast to talk about the process of bringing Arc'teryx's new footwear to life, how they incorporated athlete feedback, and the future of product development in trail running. Arc'teryx: https://arcteryx.com/ Josh Herr: https://www.linkedin.com/in/josh-herr-1b6b0a1/ Kat Drew: https://www.instagram.com/katdrew/ Adam Campbell: https://www.instagram.com/adamo1979/ Alana Yip: https://www.instagram.com/alannah_yip/ Ovi Garcia: https://www.linkedin.com/in/ovidiog/ Greg Hill: https://www.instagram.com/_greghill_/ Baden-Powell Trail: https://www.vancouvertrails.com/trails/baden-powell-deep-cove-to-lynn-canyon/ Protos Of The Gram: https://www.instagram.com/protosofthegram/ BPC - Brand, Product, Content: Sapiens (book): https://amzn.to/4487J6N Rick Rubin Substack: https://substack.com/@rickrubin Modern Elder Academy: https://www.meawisdom.com/workshop/superage-fitness-own-your-fitness-own-your-future/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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