ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Luggage, Soup and an Unexpected Marketing Dilemma"
Episode Synopsis
Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food.
We also discuss the most urgent question your startup needs to answer: Why Buy Now?
This is episode 112
Links:
Bags Fly Free vs Soup is Good Food
https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/
Dave Kellogg Podcast
https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK
Ruben Gamez on Twitter
https://twitter.com/earthlingworks/status/1815165607144513572
Why Buy Now? The Most Urgent Question Your Startup Needs to Answer
https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0
We also discuss the most urgent question your startup needs to answer: Why Buy Now?
This is episode 112
Links:
Bags Fly Free vs Soup is Good Food
https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/
Dave Kellogg Podcast
https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK
Ruben Gamez on Twitter
https://twitter.com/earthlingworks/status/1815165607144513572
Why Buy Now? The Most Urgent Question Your Startup Needs to Answer
https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0
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