In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025.Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectively.The conversation covers real-world examples, actionable advice, and touches on evolving technologies in digital marketing.00:00 Introduction03:46 Welcome Harry Evans05:16 The Importance of Video in SEO and Social Media07:36 Real People, Real Impact11:19 The Future of Video and Marketing Strategies18:05 Client Success Stories and Practical Tips41:17 The Two-Slice Toaster Dilemma41:25 Marketing to Different Demographics42:03 The Evolution of Brand Representation44:05 Creating Engaging Video Content45:17 Finding Your Voice on Camera46:11 Overcoming the Fear of Recording47:54 Practical Tips for Video Content Creation54:17 The Importance of Consistency01:01:13 Recommendations and Tools01:12:58 Upcoming Episodes and ConclusionLinks to follow Harry:Twelve Twenty Five: https://www.twelvetwentyfive.io/Care Launch: https://www.carelaunch.uk/LinkedIn: https://www.linkedin.com/in/h-evans/Harry's recommendations:Handbrake - Open source video encoding: https://handbrake.fr/How to Win Friends & Influence People: https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_PeopleThe One Thing: https://www.goodreads.com/book/show/16256798-the-one-thing

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