In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos.Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives.They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies.Alex also provides actionable tips, tool recommendations, and real-life examples from his work at Hoppa to illustrate how SEO can directly contribute to business growth.Tune in to learn how to maximise the monetary value of your SEO efforts and drive real business results.Sponsored by Serpzilla: https://serpzilla.com/Follow Alex:Parents Hub: https://parentshub.grHoppa: https://www.hoppa.com/enLinkedIn: https://www.linkedin.com/in/alexgalinos/Previous episodes:https://youtu.be/yxCHqP3Hf24?si=K_WznncX2zacVCS8https://youtu.be/7dajPzLDEts?si=Arut3MDkBa8vLg8e00:00 Introduction03:40 Sponsor: Serpzilla05:54 Upcoming Live Podcast08:12 Interview with Alex Galinos38:46 Data-Driven Decisions and Attribution Models40:46 The Great Decoupling and Impressions Debate43:10 Seasonality and Diversification in Business Strategies49:49 Maximising Revenue Through Targeted Traffic58:17 Actionable SEO Tips and Tools01:02:50 Final Thoughts and Recommendations

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