Watch the Future of the CMO documentary here 🎥 : https://www.youtube.com/watch?v=AXBKelmQomMIn this week's episode, we are joined (for the second time) by Mark Schaefer - author, acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books and he joins us today to discuss his latest book, “Belonging To The Brand; Why Community Is The Last Great Marketing Strategy”. In the episode we uncover the 3 mega-trends are that providing the “perfect storm” for community based marketing to win, how to build a sustainable community, and the common pitfalls that CMO’s face when building these communities.Mentioned in the show:📕Mark’s New Book🌹LEGO’s Adult Flowers📰NY Times The Loneliest Generation🚨New Episode every Wednesday! Subscribe 🚨🎧Smart link: https://link.chtbl.com/scratch⚡️Learn from the best challenger marketing strategies & tactics from CMO’s of global brands, every Wednesday on Scratch.⚡️Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories.👋Find Rival online at www.wearerival.com, LinkedIn, Twitter.👋Find Eric on LinkedIn and tweet him @efulwiler.📩Say hi at [email protected], we’d love to hear from you. 
Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024

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